BusinessDoingGood.com: A Small and Midsize Business Guide to Corporate Citizenship
But they aren’t the only ones who do good works. Good is for everyone.
I’ve thought a lot about this, about the nature of good in the world – and specifically the corporate world – as I have traveled on my own professional journey.
Over the past two decades, from my vantage point at a company that has grown from 130 people to 2,600+ during my tenure, I’ve seen corporate social responsibility (CSR) evolve around me. At Blackbaud, Inc. (NASDAQ: BLKB) a technology company specializing in solutions for nonprofit organizations, we began with a traditional philanthropy approach, led by our founder and driven by his vision. Today, we have not only evolved that giving, but also adopted a broader “citizenship” view. Doing good is at the heart of who we are.
We are certainly not alone. Many companies have come before us, leading the way in building superior CSR programs. Starbucks, IBM, UPS, the list is long. But, as a corporate citizenship professional, when I look out to the market for resources and guidance to grow what we do – or grow myself – I often hit a wall. There are conferences, associations, books and invitation-only gatherings for members of Fortune 500 companies, and studies about how they give, how they measure their carbon footprints, how they drive change in society.
Today, to help companies build their corporate responsibility work, Blackbaud launched BusinessDoingGood.com. This web resource and blog is for the rest of us, for those who might be informed by what “the big guys” are doing but need how-to advice about building programs at the small-to-mid-sized business that millions of people work at every day. It is my hope that, with this practical advice as a guide, business leaders and ambitious employees alike will have a road map for how to do good.
Please join me on this journey, as I unpack both the reasons behind why building a formalized give back program in your business is a necessary thing and showing you how to do it. My aim is to provide practical, actionable advice that helps you engage employees, help the community, and build upon the value of your brand. I’ll be doing this by sharing the insights I have gained building the corporate citizenship and philanthropy strategy at a once small, now mid-sized sized tech company. I’ll also invite friends and experts to join me in sharing their knowledge, as well as profiling companies that – although small – are making a big impact in the community.
Although the core focus at the beginning will be on giving and volunteerism – the two core areas of any “do good” program – we’ll also look at other areas that are just as important to explore if you want your company to truly be a good citizen.
At any time in the conversation, if you have something to say, an idea to share, an opinion to explress, please do chime in. You can do so by leaving a comment on the blog or by contacting me directly at BusinessDoingGood@blackbaud.com.
[Editor's note: This article was republished with permission from BusinessDoingGood.com]