Edelman's 2012 goodpurpose: Purpose Gets Personal
Attendees at BCLC's recent National Conference had the opportunity to take a first look at the 2012 goodpurpose® study presented by Carol Cone, Chairman, Edelman Citizenship. Now in its fifth year, the research explores consumer attitudes about social purpose and business. goodpurpose® is the only global, longitudinal study of its kind, and the wealth of data and insight will provide tangible tools and best practices to leverage in your brand and corporate citizenship.
Along with the full report, goodpurpose® released a video introduction and a series of infographics visualizing the impact of purpose. Check them out below and read the full report findings here: goodpurpose® report.