Want to Win a Citizen? Past Winners Provide Insight

May 10, 2012

“Think about your audience and your competition.” This is just one piece of advice past winners shared on two webinars BCLC hosted on March 15th and April 12th in advance of the Corporate Citizenship Awards Nomination deadline which is approaching on May 31st.

Considering applying? Past winners say go for it!

  • The Citizens are an opportunity to raise awareness for your programs.
  • The awards recognize the impact of a company’s work – it deserves to be recognized and it is important for a third-party like the U.S. Chamber of Commerce to provide that recognition.
  • Not only is it great for external reputation, but the impact it made internally was beyond imaginable.

Ok, I’ll apply, but now what? Past winners did the following:

  • Review past winning nominations and finalist nominations to see best practices in storytelling.
  • Think about your audience and your competition. How do you show the distinctiveness of your program?
  • Tell the whole story including and most importantly the input, output, and outcomes of the program. The judges are looking for real time results.
  • Be descriptive while being succinct. Assume the audience reviewing your nomination has no prior knowledge of your program.
  • The quality of the program and outcomes outweigh the quantity of stories or work.

Additional Thoughts

  • The judges review solely off how the questions are answered so stay on course.
  • Have people who are not familiar with the program review the nomination to ensure it answers all of the questions and is descriptive enough.

Comments provided are compilations from the speakers featured on the “What Makes a Great Citizens Award Nomination?” webinar.  Speakers represented 2010 and 2011 Citizen Award winners including Lisa Hartenberger, Navistar International; Liz Valdez, W.W. Grainger; Mark Murphy, Cargill, Incorporated; Kate Rubin, UnitedHealth Care; Evan Hochberg, Deloitte; and Nicole Robinson, Kraft Foods. Bradley Googins from Boston College also spoke from the standpoint of a past Stewardship Judge. Hartenberger, Murphy, and Hochberg also served as judges in 2011 as past recipients and spoke from both a nominator and reviewer point of view.

Navistar International is proud to chair the 2012 Corporate Citizenship Awards. Nominations are currently being accepted for the 2012 Citizens Awards. The nomination form and additional tips are available online.  The deadline is 5:00 PM EST, May 31st.