The Corporate Citizenship Award for Best Community Improvement Program recognizes strategic work to improve local communities. The 2014 finalists show the significant, positive impact businesses have around the world. See all the finalists.
The Amway One by One Campaign for Children mobilizes Amway employees and entrepreneurs to engage in their local communities and improve the world for children. By focusing on local partnerships and a flexible approach, the program inspires people to identify unique needs that they see, and find ways to respond. For example, Amway Thailand partnered with the Border Police to distribute 22,000 winter jackets to children in remote areas across the country while Amway Japan created “Remember Hope” program – a long-term commitment to rebuilding communities affected by the tsunami disaster. Since 2003, the Amway One by One campaign has achieved significant results including: 11 million children helped, 3.1 million Amway employee volunteer hours, and $225 million in contributions.
Capital One Financial Corporation
Capital One Financial Corporation helps to improve Gentilly, a low-income community of New Orleans that was hit hard by Hurricane Katrina. The company partners with 29 local organization to grow small businesses, create affordable housing, and provide financial education. So far, Capital One associates have volunteered over 50,000 hours in the community, investing 1,100 hours to help build homes, and offered eight courses on financial literacy. Neighborhoods like Gentilly that lack the resources to grow can get trapped in community-wide cycles of poverty. Capital One’s investment helps to ensure that the community not only survives, but thrives.
By utilizing the power of peer-to-peer messages, Toyota helps to raise awareness about the dangers of texting and driving among adolescents. In the automaker’s Teen Driver Video Challenge, contestants in grades 9-12 submit short videos encouraging kids their age to refrain from texting while behind the wheel. This year’s campaign was a huge success: the number of video submissions doubled that of previous years and 40,000 people from all 50 states voted for the best video online. Inexperienced driving and cell phone distraction is a deadly combination and has caused the death of far too many. With this initiative, Toyota hopes to make the streets safer for everyone.