February 17, 2015

Aligning Communities: How Four Cities Are Preventing Obesity

Businesses across the country are working to create healthy communities. To further strengthen the business community’s role in obesity prevention programs, the U.S. Chamber of Commerce Foundation (USCCF), through its Corporate Citizenship Center (CCC), conducted research to investigate successful types of community-level obesity-prevention programs. Aligning Communities: How Four Cities Are Preventing Obesity examines how the business, nonprofit, and government sectors of four cities (Camden, Denver, Philadelphia, and Oklahoma City), are working together to create healthier communities.

The research found that successful community-based interventions engaged multiple sectors. Local nonprofits, governments, and businesses formed the basis for obesity prevention programs, and they all had an important role to play. The research went on to look at how those programs were structured, how they addressed obesity problems in their community by aligning community stakeholders, and how they handled challenges. At the same time, we looked specifically at how businesses of all sizes played a role and what they could do to develop and improve those programs.

Aligning Communities finds that reducing obesity nationwide will require a long-term commitment by hundreds of local obesity programs around the country. Getting the right programming into a community so that they can reduce obesity rates is paramount to making the United States healthier. By being at the forefront of this effort, programs like the ones in Camden, Denver, Philadelphia, Oklahoma City, and the businesses that are supporting them are dealing with the problem in their own communities and serving as models for the future.

Interested in learning more about the research? Join our upcoming webinar on March 10 Best Practices in Obesity Prevention to take a deeper dive into the research findings and hear from the local community leaders driving these programs.

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