Looking for the Latest Beauty Trend? Visit Your Produce Aisle.

While the benefits of produce are often touted in conjunction with a healthy life style and weight loss, there also is an opportunity to educate consumers on this category’s contribution to beauty.   

Vitamins A, E, and C abound in the produce department, and all three have been lauded for helping to create a glowing complexion. Apricots, cantaloupe and carrots are an excellent source of vitamin A. Vitamin E has been acclaimed for slowing the aging process. Of course, you only need to look as far as dark, leafy vegetables and avocados to find this vitamin. And everything from citrus fruits to red peppers to broccoli to strawberries provides vitamin C, which is said to keep skin beautiful in addition to its other healthful properties.

Don’t forget the antioxidants that are said to protect and repair skin. Lycopene, in particular, is considered a potent antioxidant. This can be found in tomatoes, watermelon, pink grapefruit, papaya and blood oranges. Blueberries, cranberries, blackberries, raspberries and strawberries are loaded with antioxidants, too.

The National Institute on Aging in the US rates the antioxidant goodness of fresh fruits and vegetables in units called oxygen radical absorbance capacity (ORAC). In addition to the produce previously mentioned, bananas and spinach have high ORAC scores.

With all of the emphasis on the need to incorporate antioxidant-rich foods into one’s diet, it’s not surprising that some health advisors have even suggested consuming eight to 10 portions a day.

Fresh mushrooms, which contain zinc, and beans, dried figs and cooked spinach, which contain iron, are reported to help develop luxurious locks as these two vitamins are supposed to fight thinning hair.

Whether a grower, grocer, restaurant, healthcare provider or drug store, you can help consumers understand that fresh fruits and vegetables do more than help achieve weight loss or healthier lifestyle. 

Statistics demonstrate that people are willing to pay for beauty products and procedures to restore their youthful look. And while produce by itself may not hold the fountain of youth, the cost of fresh fruits and vegetables is a small price to pay to attain the many natural attributes these foods offer. By educating consumers on the “beauty benefit” of a diet filled with nutritious produce, you will have given the American public one more reason to eat healthy.

As originally seen on Refresh - A Whole Health Blog. Reprinted with author permission.