Anna Barrera is a sustainable tourism and hospitality consultant with professional experience in strategic planning, product development, marketing, and capacity building. She has worked with public sector clients such as USAID and Mexico’s SECTUR on destination strategy and forging public-private partnerships. Anna also has extensive experience working with the private sector, from multinationals like Caesars Entertainment, where she works on corporate social responsibility strategy and programs, to small tour operators where she has focused on operations and visibility.
As a CSR Advisor for Caesars Entertainment, Anna developed an environmental sustainability audit and reporting process for food and beverage, housekeeping and meetings operations across 30+ U.S. resorts. She has coordinated and managed several certification programs across the enterprise, including TripAdvisor GreenLeaders, Green Key Eco-Ratings, and the company’s internal Responsible Meetings certification program. Anna successfully relaunched an innovative at-home sustainability program for team members which increased program participation by over 100%. She also supports Caesars’ environmental, social, and governance communications with investor research firms and has led several guest-facing CSR marketing initiatives.
Anna attended Northwestern University, earning a B.S. in Sociology and Communication Studies. She also holds a Master of Tourism Administration from the George Washington University School of Business, with a focus in Sustainable Destination Management.