Holly Hacker is Director, Direct Sales and Customer Experience of Vita-Mix Corporation (“Vitamix”), a privately held, family-owned and -operated manufacturer of high-performance blending equipment for home and commercial use. Founded in 1921, Vitamix is located in Olmsted Township, Ohio, 19 miles from Cleveland. Its products, known for their performance, reliability and durability, are made in Northeast Ohio and sold in approximately 100 countries. The company’s commercial customer list reads like a “Who’s Who” of major restaurant chains, and gourmet chefs say their Vitamix machines are as important to them as their knives.
Hacker joined Vitamix in 2010 as Household Marketing Manager where she launched the first national brand advertising campaign and introduced product placement and earned media approaches to increase brand awareness. In addition, she helped the company become even more deeply and meaningfully involved in efforts to advance its legacy of helping people to improve their health through whole food nutrition. Under Hacker’s leadership, Vitamix increased its support of healthy initiatives, including joining the City of Cleveland’s “Healthy Cleveland” program.
In her current role as Director, Direct Sales and Customer Experience, Hacker is enhancing the company’s customer-centric culture. She is responsible for creating, defining and implementing customer experience guidelines and standards across all customer touch points.
Before joining Vitamix, Hacker was a lead strategist for Brokaw Advertising, providing research, insight and digital strategies for national and regional clients including Vitaminwater, Cleveland Museum of Art, Cleveland Airport System and Fazoli’s restaurant chain. Prior to Brokaw, she was the Director of Consumer Marketing for American Greetings, managing several of their direct-to-consumer web brands. Hacker has also held positions at DeepGreen Financial, National City Bank and National City Corporation.
Hacker is an accomplished online marketing, brand and research professional with broad marketing experience. Her experience includes global interactive marketing, search engine and social media marketing, strategic planning, brand building, qualitative and quantitative research, event planning, creative development, sales promotion and visual merchandising. Hacker has honed in on her ability to provide innovative, enthusiastic and energetic leadership and guidance in a team environment. She is focused on achieving continuous improved business performance and building excitement and buy-in for branding and marketing initiatives across organizations.
Hacker has a master’s degree in consumer and industrial research from Cleveland State University and a bachelor’s degree in psychology from Cleveland State University. She resides in Seven Hills, Ohio, with her husband and 2 daughters.