Imari is the Founder and CEO of Bond & Play, collaborative Esports and competitive video gaming enterprise.
Before founding Bond & Play, Imari led sales and global partnerships for Esports at WME | IMG. There, he partnered with brands to design Esports strategies and roadmaps that helped them authentically integrate within the world of Esports. A strategic marketing visionary, technologist and executive producer, Imari leverages his ability to connect the dots from disparate data signals to create new value for brands and organizations.
Prior to WME | IMG, Imari was VP of Cultural Strategy at sparks & honey. While there he focused on uncovering consumer insights and market place dynamics that highlighted the value of culture as a strategic business imperative.
Combined, his Esports knowledge and leadership with more than 15+ years of experience in advertising, consumer market strategy, planning, media and production allows Imari to help organizations solve emerging business challenges, create new revenue streams and develop direct and indirect relationships with new customers and audiences.