Mike Reading, Service Director, Mercedes-Benz

Mike Reading is a Service Director with the Penske Automotive Group (PAG), headquartered in Bloomfield Hills, Michigan. He has 23 years of automotive business management experience. For the past 12 years Mr. Reading has served as a PAG Mercedes-Benz Service Director, where he is charged with delivering exceptional customer service and ensuring that service operations runs efficiently and profitably through productive recruiting, staffing, client retention, cost controls and achievement of both the manufacturer’s and PAG’s objectives.

Prior to entering the automotive business, Mike spent ten years in the marine industry as a Dealer Principal of a marine supply distributor and yacht dealership and brokerage firm. Mike earned a degree in Business Management and Accounting from Johnson & Wales University and graduated from the National Automobile Dealers Association (NADA) Dealership Academy.