Susanna Pollack is a cross-sector leader, public speaker, and social entrepreneur with over 25 years of experience in building successful initiatives to advance ambitious public goals through traditional and interactive media. As President of Games for Change, Susanna leads the organization including the an-nual Games for Change Festival, the largest industry-facing gaming event in New York, dubbed by na-tional media as “the Sundance of video games.” The event attracts industry leaders across game de-sign, emerging technology, media, foundations, government agencies, academia and brands. In 2017, Susanna launched XR for Change to focus on building a community of practice around how immersive technologies are offering radical new ways to improve lives.
Susanna works also closely with organizations that are actively pursuing digital games and immersive media to further their public or CSR mission. For clients, including American Express, Verizon, AARP,, United Nations, Epic Games, Carnegie Foundation, Autodesk, Ad Council she has initiated dozens of programs to advance the games and immersive media for good sector.
With a commitment to learning and education, Susanna also developed a portfolio of programs that ad-vance the use of games and immersive media in learning. She launched the G4C Student Challenge with the NYC Department of Education in 2015 which is now a national program that reaches 10,000 students annually. The program has attracted world class partners including the AT&T, NYC Mayors Office, ACLU, General Motors, Motorola, National Geographic to offer a games design challenge to un-derserved middle and high school students across the country.
Prior to Games for Change Susanna worked across both the commercial and public sector. Over a 14 year period, Susanna held various senior level positions at BBC Worldwide Americas, including SVP of the US television distribution division and SVP of BBC Worldwide’s Children’s where she led the strategy of all youth related initiatives in the US including channel and IP development.