Want to Play the World's Largest Game of Tag? It Helps Finance Women Entrepreneurs.
A couple of weeks ago I caught up with Dermalogica founder Jane Wurwand and chatted about the latest happenings in the joinFITE campaign. This initiative to fund 25,000 woman-owned microbusinesses across the globe launched last year at BCLC's 2011 International Women's Day event. On International Women's Day this year, Jane gave this exciting update:
Partnering with Kiva.org, Dermalogica has provided codes on all of its products -- and on samplers handed out at our event -- that are redeemable for $1 each. Every $1 goes toward a microloan for a women entrepreneur, and you can designate the region or business area you care about. This month only, in "the world's largest game of tag," each #tagURit mention on social media directs another $1 to a woman entrepreneur.
The money is already pledged by Dermalogica ... it's up to you to release it. So, #tagURit!