This is going to be a difficult year on a number of fronts for the corporate social responsibility field. The presidential election campaign season will undoubtedly have various squalls and arguments that will have some kind of CSR dimension. The Eurocrisis could have a number of ripple effects.
[Reprinted with permission from the Triad Business Journal, In the Boardroom section, Friday, Dec. 16, 2011]
2011 was a rollercoaster year in many respects, and the field of corporate citizenship was no different. While thousands are protesting big business through the Occupy movement, individual companies -- through partnerships and leadership -- are part of some impressive societal strides.
AMD's director of corporate responsibility, Tim Mohin, posted an editorial in AMD's most recent e-update suggesting that sustainability is a way to drive employee engagement within companies.
Here's what Mohin had to say:
Let’s do a quick word association with CSR. What comes immediately to mind?
Last week the Committee Encouraging Corporate Philanthropy's (CECP) CECP Insights ran an interesting interview with Pamela Flaherty, the president and CEO of Citi Foundation, about Citi's results-oriented measurement system.
Give Where You Live: It’s the first line on the first page of the Catalogue for Philanthropy: Greater Washington. It’s a good slogan, but it takes more than marketing to inspire individuals and companies to entrust their time or money to a philanthropic cause.
Holiday shopping season is upon us and businesses have spent a fortune to give their brands (and the company behind them) a distinct personality. Their logic: consumers want "stuff" that makes them feel cool or exciting or maybe secure, sophisticated, or powerful and top brands, gift wrapped or n
It’s not that corporate philanthropy is dead. Far from it. But corporate philanthropy is increasingly seen as A strategy, not THE strategy for how companies address environmental, social, and community challenges.
With the sniping and gridlock around raising the federal debt ceiling, job creation stalled, and 401ks in free fall, a question to consider is: What does this all have to do with corporate citizenship?
