Blog

July 13, 2017
Produce barcodce
© Thomas Dux via Flickr. Used under Creative Commons license.

The good old UPC barcode has been around for nearly a half century, but savvy consumers are pushing hard for advancements in the way we track supply chains and deliver product information. The ubiquity of web-connected mobile devices with high-quality cameras enables mobile app developers to leverage the barcode in fresh ways. They can now provide consumers with digital food transparency, creating profound effects on the food industry.

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