There may be few things in America more steeped in tradition than baseball. But despite its long roots, the sport is way ahead of the curve in the use of data.

At some point, all of us have been frustrated by U.S. transportation systems: waiting on a subway platform for a late train; standing at the bus stop watching the next bus go cruising past without room for more passengers. In these situations, we’ve all asked, “Isn’t there a better way to do this?” Soon, there will be, and it is thanks in large part to data-driven innovations.

Chris Anderson at the MIT Technology Review recently looked at how farmers are deploying cheap, easy-to-use drones armed with cameras to fly over their fields.

How should large companies manage today’s disruptive innovation? It must be firmly implanted in a company’s culture.