Wanted: High potential corporate executives to work, at 50% salary reduction, for up to six months with global nonprofit to bring business solutions to humanitarian problems. Warning: Could lose promotional visibility with corporate officers.
The “cola wars” between Coke and Pepsi in the 1970s were all about tasting good. Visiting newly built shopping malls, consumers would take a blind taste test of Coke and Pepsi—then state their preference. Who won? Both sides enjoyed annual double-digit sales growth for the next three
This blog is part of a series featuring the country's top young entrepreneurs who speak on the Extreme Entrepreneurship Tour (EET).
By Cheryl Kiser, Managing Director of the Lewis Initiative at Babson College