The world is changing in profound ways. This change has brought with it growth, opportunity, and job creation, as well as new risks for workers and communities. For many of these risks, we are ill equipped to manage them. These are the risks that have fueled economic anxiety and job insecurity.
To quote Mark Antony in William Shakespeare’s Julius Caesar set around 45 B.C., “Friends, Romans, Countrymen, lend me your ears.” For all of history, people have been trying to aggregate human attention to sell them something. And the media industry is no different.
The good old UPC barcode has been around for nearly a half century, but savvy consumers are pushing hard for advancements in the way we track supply chains and deliver product information. The ubiquity of web-connected mobile devices with high-quality cameras enables mobile app developers to leverage the barcode in fresh ways. They can now provide consumers with digital food transparency, creating profound effects on the food industry.
The growth of the information economy and the use of data should encourage regulators to develop privacy rules based on empirical evidence, rather than anecdotes and worst-case scenarios.