June 29, 2018
How do you pitch giving back as good business? And how do you make a financial services company care—really care—about making a dent in early childhood education, an issue that doesn’t show up anywhere on the balance sheet? These were the questions that the leaders of the PNC Foundation had to answer if PNC was going to play a huge role in improving early childhood education in the communities they serve. The research was clear and irrefutable. The benefits of quality early childhood education are not only social, but economic, with a benefit as high as $16 for every dollar invested. And today’s preschoolers are tomorrow’s workforce.