While some companies have only recently rushed to become sustainable in an effort to appease potential critics or help their brand’s image, others have been sustainability leaders for years. They have built sustainability into their core DNA, making it a critical factor in all of the services they offer and how they run their operations. These companies are helping the U.S. grow its green economy and making the country more economically diverse and resilient in the hyper-competitive age of globalization.
It’s said the grass is always greener on the other side of the fence, but what about the other side of the Atlantic?
Nick Akins grew up wanting to be a drummer in a rock-and-roll band.
It is hard not to be optimistic about the future of sustainability in the U.S. business sector. Ten, fifteen years ago, sustainability was a side-concern, a box that often was checked with a glitzy ad campaign.
When Jason Lee set off for a new country in search of success, his father was far from supportive. He saw Jason making a decision that was an affront to his upbringing. Hadn't he prepared Jason for all the work that was to be done closer to home? That was then, some handful of years ago.