Customers bring their old jeans into any of Madewell’s stores, year-round. The company sends them to Blue Jeans Go Green™ to recycle into housing insulation. The consumers then get $20 off a new pair of jeans.
So far, Madewell’s program has recycled 155,532 pairs of jeans since the partnership began. 80 percent of Blue Jeans Go Green’s™ housing insulation is made from denim. Ninety-six tons of waste has been saved from a landfill from the program.