An important part of a circular economy mindset is accepting that the linear "business as usual" models need to change to enable circularity. By taking on a new business model, or starting a business based on circular economy principles, an organization can start or continue their journey as part of the circular economy.
PureWRX partnered with IT hardware leader Juniper Networks to create Juniper Certified PreOwned, extending the useful life of computer equipment that might otherwise be scrapped after use. The program allows customers to extend the life of their networks by using this certified pre-owned equipment.
To address the issue of e-waste, in 2009 Best Buy established its recycling program. In fiscal year 2016 the company introduced changes to its in-store recycling program that allows it to continue to provide this service for its customers.
The North Face accepts and recycles used clothing and shoes — of any brand and in any condition — with all proceeds benefiting the Conservation Alliance, which funds community-based campaigns to protect wilderness and recreation areas.
M·A·C accepts returns of its primary packaging through the Back-to-M·A·C Program. By returning six M·A·C primary packaging containers to a M·A·C counter or M·A·C Cosmetics online, consumers receive a free M·A·C lipstick of their choice as a thank you.
GREEN EILEEN is a clothing take back program that collects, sorts and resells gently worn EILEEN FISHER clothing. All profits from the resale of the clothing support programs that create positive change for women, girls and the environment.
Customers can recycle any Apple device online or at any Apple Store. For qualifying devices, customers will receive a gift card online, and credit toward a purchase in-store. Apple will either refurbish the device for resale or recycle its materials responsibly to be reused.