Product Curation

A company's biggest leverage point to transform the production system into a circular one is by changing the very products they sell. Companies curate - or specifically choose - products that they then offer to consumers on their shelves and e-commerce stores that target particular market segments. Increasingly, companies are selecting products with natural, local, organic, wellness, or other sustainability attributes that are made using circular processes.

Etology

By using item level tags to sort apparel and textiles at the end of their lives, Etology enables the cascade of each type of textile to more suitable and higher-value applications than is the case today.
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Procter & Gamble

Procter & Gamble announced that it has teamed up with TerraCycle and SUEZ, the largest waste management company in Europe, to source, develop and put out the first fully recyclable shampoo bottle made from up to 25% recycled beach plastic for the shampoo brand, Head & Shoulders.
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Levi Strauss & Co.

Levi’s® Waste Less collection is made of 20 percent post-consumer waste- specifically, recycled plastic bottles. To date Levi’s has used 11.9 million recycled bottles for products such as Levi’s 511 jeans and jackets.
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Patagonia

Patagonia and the TAL Group save cotton scraps by sweeping the floors of their factories in China and Malaysia—saving hundreds of tons of useable cotton in the process. This cutting-room scrap is then spun into fully functional fabrics.
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Patagonia

Patagonia Recycled Down Collection is a garment collection using a mix of 600-fill-power goose and duck down reclaimed from cushions, bedding and other used items that can’t be resold.
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Sealed Air Corp

Sealed Air’s Restore® mushroom packaging is grown by using mycelium to bind agricultural waste into a strong, all-natural composite that offers high-performance cushioning.
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