Product Design

Product design is the starting point for any circular product or system. The list of attributes that contribute to circularity is long and bounded only by the imagination of the designer. Desiging a product that is repariable by not gluing pieces, using minimal screws, and ensuring parts are available increases the longevity of a product and its suitability for leasing or other sharing business models. Using only as much material as needed for the product function (lightweighting or dematerialization), minimizing the number of different materials used, and making sure the material selected can be recycled or reused allows for recovery and regerenration of those raw materials. Employing techniques like biomimicry, where products and systems are patterned off those found in nature, can also help make a regnerative system.

PureWRX partnered with IT hardware leader Juniper Networks to create Juniper Certified PreOwned, extending the useful life of computer equipment that might otherwise be scrapped after use. The program allows customers to extend the life of their networks by using this certified pre-owned equipment.
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Kroger Circular Packaging Solutions


Kroger partners with CHEP and IFCO, which both contribute to global sustainability through their "shared" business models of pooled pallets, bulk containers and reusable plastic containers (RPCs).
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Design for the Environment


Intel’s Design for the Environment program ensures that product end-of-life is taken into consideration from the outset.
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Tarkett's ReStart Program allows flooring installation professionals to return and recycle old flooring instead of sending it to landfill. It is a complete program that educates the installer and gives them the tools, and incentives, to return the used products back to Tarkett for reuse.
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Using Underutilized Personnel


FLOOW2 is the first business-to-business marketplace established in early 2012 that enables companies and institutions to share their equipment and knowledge & skills of personnel that is currently underutilized.
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Think Chair

Steelcase Inc

Steelcase launched the Think® chair in 2004, the world’s first Cradle to Cradle CertifiedTM product designed for the circular economy.
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Remanufactured Parts


Caterpillar employs a design-for-remanufacturing process to ensure that new parts and components are able to be remanufactured for multiple service lives.
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Refurbishing Medical Equipment


Sold under the Diamond Select program, Philips’ refurbished systems are used products that perform as if they were new; the same warranty conditions also apply.
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REEP Technologies

In 2012, REEP Technologies developed their process to remove or hide toner from paper, leaving the paper ‘as new’ and ready for re-use.
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PS 2017


IKEA releases ‘PS’ collections every three years or so to complement its main catalogue, and the latest one includes several products made from recycled wood, plastic and glass, including some made from the company’s own packaging and manufacturing waste.
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Design for Excellence


In its “Design for Excellence” innovation process, Philips has added circular economy criteria to its existing criteria of recyclability, upgradability and serviceability.
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Waste-Free Packaging


As part of their company-wide Legacy of Good Plan, Dell has committed to waste-free packaging by 2020. Today, two out of three products ship in sustainable packaging, and Dell plans to meet their 100% goal through a combination of recyclable and compostable materials.
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Make It Last

Dow Chemical

To further encourage awareness of the global food crisis and potential solutions, Dow launched Make It Last, a campaign designed to educate consumers worldwide on how they can make a positive impact by conscientiously changing behavior in the supermarket and at home to make food last longer.
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Restore Mushroom Packaging

Sealed Air Corp

Sealed Air’s Restore® mushroom packaging is grown by using mycelium to bind agricultural waste into a strong, all-natural composite that offers high-performance cushioning.
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Pfizer Green Packaging


Pfizer is leveraging innovative and functional packaging materials, designs and systems that minimize their impact on the environment, provide benefits to their patients, and reduce costs.
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Hormel Food Sustainable Packaging

Hormel Foods

Hormel Foods has a dedicated group of employees who regularly evaluate their packaging design, consistently looking for minimization opportunities.
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Heinz Friendly Packaging


Heinz’ sustainable packaging design policy outlines four sustainability pillars, which are embedded into every packaging and new product initiative at Heinz.
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Reuse and Recycle Program


By designing for durability, SunPower’s panels have an expected useful life of more than 40 years (defined as 99% of modules producing at least 70% of their power), and they illustrate how we can move away from the concept of a “disposable” product.
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