Los Angeles Fruit and Vegetable Prescription Program
Los Angeles Fruit and Vegetable Prescription Program partnership is the first effort to formally leverage the complementary markets of a national corporate retailer—Target, and medical provider—Eisner Health to Wholesome Wave, a food equity organization.
This program, designed and led by, Wholesome Wave, is working to make healthy eating an affordable choice for low-income individuals and families in the Los Angeles area. This partnership addresses the intertwined problems of obesity and food security poor diet and reduced health; poverty and lack of affordable healthy food option.
By leveraging a multi-sector partnership with the power of a market based incentive, Wholesome Wave has been able to improve community health as it relates to residents’ behavior and lifestyles, while demonstrating positive mutual benefits for medical providers, retailers, and suppliers of fresh local produce.