Together with Malaria No More, Kimberly-Clark developed a joint program with the Huggies brand called Mothers Against Malaria. Mothers Against Malaria takes message of malaria prevention to the airwaves through a series of public service announcements on the radio and reaches mothers through in-store promotions where it gives away treated mosquito nets and educational materials about malaria prevention to people shopping for diapers. The initiative has also helped deliver medical treatments for malaria to Kenyans and is putting together prevention kits for expectant mothers and distributing them in neonatal clinics. The kits include essentials like relevant information for expectant mothers, treated mosquito nets and Huggies diapers.
Links: