Emeryville-based Clif Bar has committed $1 million to wildfire recovery efforts throughout the affected North Bay communities. The support will consist of a combination of energy bars and direct funds, with tens of thousands of energy bars being donated already. (These bar donations have been centralized with Redwood Empire Food Bank, one of Clif’s local nonprofit partners in Santa Rosa.)
Additionally, the Clif Corps company volunteers have pledged 2,080 hours to help on the ground once the area is safe — the equivalent of one full-time working person for a year.