PVH Corporation has further evolved the digital strategy it instituted with the introduction of its digital showrooms by implementing 3D design. This technology allows designers to make better decisions based on life-like digitalized images. Merchants then utilize those images to merchandise the assortment. The finalized assortment is incorporated into digital selling tools, reducing the need for physical samples and ultimately transforming the sales process. Eliminating physical samples reduces textile waste, energy use, and emissions associated with the production and shipping of sample product, as well as the property footprint needed for storage of physical inventory. This approach also enables stakeholders to make decisions closer to the sale season, allowing for more accurate forecasting and ordering, and cutting the total production time by approximately 24 weeks.
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