Levi Strauss & Co. has partnered with textile technology startup Evrnu™, SPC to create the world’s first jean – in the form of pair of Levi’s® 511® jeans – using five discarded cotton T-shirts to make new fiber. The cutting-edge method not only converts consumer waste into renewable fiber, it also uses 98 percent less water than virgin cotton products, according to Evrnu data. Although some virgin cotton was used, this represents a huge breakthrough in recycling technology.
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