Goodyear has developed state-of-the-art technology in rubber compounding, tire construction and manufacturing to meet the increasing demand for lighter tires with low rolling resistance. Rubber compounding efforts include testing different methods to mix and cure the compound, as well as alternative materials and fillers that could enhance fuel efficiency.
Based on internal testing, the company's line of Goodyear Assurance Fuel Max tires feature its lowest rolling resistance and can save up to 2,600 mi/4,000 km worth of gas over the life of a set of four tires. For the past decade, Goodyear has applied lightweight technology to many of its tires.