In May 2016, Capital One launched its Powered by Perspective campaign to raise awareness about its commitment to building and fostering a diverse and inclusive culture. The multi-dimensional campaign brought its inclusion story to life across internal and external touchpoints, with an emphasis on first-person associate stories. A dedicated Powered by Perspective microsite details Capital One’s inclusion story for an external audience, including prospective talent who place significant value on a diversity of perspectives in the workplace. The success of Powered by Perspective speaks to the power of its associates and their commitment to advancing this important conversation.
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