Ruth Kinzey

Founder & President, The Kinzey Company

Column Archive

Don't Forget the Insiders

Strategic Sustainability

Empowering Women for Business Growth

The Advantages of Leading with a Team Approach

“Made in America” Has Broad Appeal at Variety of Levels

Social Media: We Love You, We Dread You

Certification Can Help Boost Consumer Trust

How Would Your Company Handle Social Activists?

How Will Your Firm Respond in Times of Crisis?

Environmental Stewardship Can Build Brand and Business

Innovation Key to Today's Corporate Philanthropy

Unilever Gets Green with Customers

Ruth Kinzey

Ruth Ellen Kinzey, founder and president of The Kinzey Company, is known for developing strategic and comprehensive communication strategies. She emphasizes the importance of strategically linking communication, branding, marketing and corporate responsibility. Always focused on protecting and enhancing an organization's reputation, Ms. Kinzey has led companies through crises and proactive reputational improvements.

Ms. Kinzey has worked in corporate settings within the grocery retail, trucking, natural gas and computer software industries. During her prolific career, she has prepared change management communication, launched brands, developed government relations strategies, dealt with special interest groups, managed crises, established community relationships, supervised corporate foundations, educated consumers, engaged employees, created corporate citizenship platforms, supported investor relations activities, and designed and executed public relations and marketing campaigns. She also was a radio news broadcaster.

Having worked for global organizations, Ms. Kinzey is familiar with diverse cultural environments. She has contributed to international conference programming, including the 2009 New Models of Social Responsibility Summit, the US Chamber's Business Civic Leadership Center's 2009 Global Corporate Citizenship Conference, and the 2009 and 2010 Council of Communication Management's annual meetings. She has consulted in the travel and tourism, de-construction, natural gas and banking sectors as well as assisted nonprofits. Her executive speech coaching sessions have helped business leaders improve their presentation skills and prepare for important meetings and media interviews.

Ms. Kinzey taught public relations, public speaking and journalism at UNC Charlotte. During her tenure, she established and chaired the Journalism Curriculum Committee and oversaw Communication Department internships. She has conducted seminars for businesses and nonprofits on topics ranging from crisis communication to internal customer service to improving presentation skills to working with board of director members to managing speaker's bureaus to personal branding.

A columnist for the American City Business Journal, Ms. Kinzey's editorials have appeared nationwide and addressed a wide variety of reputational topics such as corporate trust, corporate responsibility, strategic communication, employee engagement, and developing carefully planned relationships with government and nonprofit partners. Her corporate stewardship comments on sustainability and health and wellness matters in the grocery industry can be seen at She is a U.S. Chamber's Business Civic Leadership Center Business and Society Relations Program Advisor and served as a judge, selecting finalists for the BCLC's 2010 and 2011 Corporate Citizenship Awards.

Ms. Kinzey is the author of two books. In addition to Using Public Relations Strategies to Promote Your Nonprofit Organization, her recent release is Promoting Nonprofit Organizations: A Reputation Management Approach.

Always focused on strategically building the reputation of her employers, Ms. Kinzey has positioned them positively by capturing titles such as Progressive Grocer's Chief Marketing Officer of the Year for CMOs at two companies and Retailer of the Year; earning federal and state energy-related recognitions; capturing International Association of Business Communicator's Bronze and Silver Quill awards for crisis communication plans and media kits; nabbing PR News Corporate Social Responsibility Environmental Communications; earning recognition from National Association of Investors, Financial Analysts Federation, and Financial World for annual reports; and achieving industry recognition for employee communication.

Ms. Kinzey has a MA from University of Iowa in Journalism, with an emphasis on public relations. She is a magna cum laude and Phi Beta Kappa graduate of Coe College, where she earned a triple major in speech, English and secondary education.

She is a member of the Public Relations Society of America, International Association of Business Communicators, The Communication Leadership Exchange and the Philanthropy Journal. Ms. Kinzey serves on the College of Charleston's Communication Advisory Council. She was named as one of the "Top 25 Women in Business" by the Charlotte Business Journal and is a Paul Harris Fellow of the Rotary International Foundation.

The Kinzey Company is headquartered in Salisbury, NC.