Materials such as cans, bottles and paper waste are valuable commodities that should be used in new products, not dumped in landfills, so recycling is a big focus for JetBlue. What began as a grassroots effort by crewmembers in Long Beach Airport in California a decade ago has expanded into a massive undertaking across the organization. It now includes enhancing capacity for recycling processes in more than 50 of their domestic airports and bringing new recycling infrastructure to airports where no pre-existing systems existed. During the first six months of 2014, JetBlue gathered data from more than 10,000 domestic flights and determined a recycling-adoption success rate of 84%. In JFK alone, JetBlue recycled a total of 1,262,522 pounds of cardboard, plastic, and aluminum in 2014 that would have otherwise ended up in landfills.
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