In the United States alone, 11 million tons of furniture is wasted annually, and only 2% recovered for recycling. Funishare saw an opportunity for something new and unique in the market - customers pay for access to high-quality furniture rather than owning it outright. When someone has an unwanted piece of furniture, they can contact Furnishare who reviews the item and collects it from the current owner. The item is then placed on the Furnishare platform, where people seeking furniture can view it and lease it. This is done through a subscription service at a price Furnishare claims is a ninth of traditional rental stores.
As seen with other platforms such as Airbnb, the leasing revenue is split between Furnishare and - for an agreed period - the person who donated the item. The model gives people a chance to monetize a burdensome or underutilized asset rather than simply disposing of it, a process that might itself cost money. When items are returned to Furnishare after the lease period they are cleaned and maintained, something the founder says is far more effective when well-designed, well-built items are cared for by professionals.