In 2011, Discovery Communications created Say Yes to the Prom, a prom dress donation drive and outreach event aimed at outfitting high school students with prom attire. Initially held at its global headquarters in Silver Spring, Md., that program has since evolved into a nationwide initiative to remove the financial burden of prom for deserving high school students and prepare them as they look ahead towards college and careers.
Now, Say Yes to the Prom hosts events in several U.S. cities to impact nearly 1,000 academically high-achieving and underserved high school girls and boys with a day of prom dress shopping, tuxedo rentals, and one-on-one style sessions with TLC’s Monte Durham of Say Yes to the Dress: Atlanta. Educational extensions including scholarship, mentorship and internship opportunities extend the impact of the program for participants long beyond prom night.