Tires 4ward Program

Bridgestone

For companies that offer few products to market, it can be particularly worthwhile to develop systems that reuse waste in a way that builds value both financially and socially. Bridgestone, with its focus on tires, has established its Tires 4ward program to collect more than 10 million spent tires since 2012. All the tires they collect go on to another useful purpose, such as floor mats, paving, asphalt, mulch, and as a component in new tires that Bridgestone produces in its “Ecopia” line of tires. Bridgestone accepts any brand of tire, which means it can maximize the benefit from recycling tires from all their competitors, and helps build brand loyalty by bringing all tire customers into its shops.

Keywords: 
takeback; recycling; recycled content; final manufacturing; logistics; operations; service
Metrics: 
Percent collected; Percent recycled