Forward-thinking companies are adapting the way they operate to remain competitive in a fast-moving, tech-driven modern business environment. It follows that the smartest ones are also rethinking how they prioritize learning and development in this age of continuous reskilling. Far from being a “nice to have” perk, giving employees learning opportunities is a key differentiator that attracts high-value talent and enables their best work, which is something every company executive can get behind.

Through its partnership with Penn Foster, EmployBridge, who puts more than 88,000 associates to work each day through professional brands including Select Staffing, ProLogistix, and Resource MFG, is doing more than connecting supply with demand. Together, they’re pioneering an entirely new approach to investing in talent with the potential to address pressing skills gaps -- while creating new career pathways for job-seekers. It’s a model that we may soon see replicated. Other staffing agencies -- in industries as varied as IT to construction to healthcare -- are exploring or have launched similar programs.

Closing the communications gap requires investments on both sides of the equation. Employers and education providers must work together to ensure the signals are accurate, clear, and verifiable. As the use of digital credentials expands, job seekers will gain unprecedented insight into the link between what they learn and the sort of employment opportunities that exist in their community -- or around the country. And for employers, the improved signal-to-noise ratio means a higher percentage of qualified applicants for each job opening, and improved ability of hiring managers to identify the best candidates for their position.

Until very recently, caring for young children was considered a family, actually a woman’s, responsibility. But things are changing. The workforce of today looks quite different. Leading employers have identified this shift and recognize that acknowledging it is a winning proposition, both for their business and for America’s future. The changing nature of the workforce and shifting employee expectations provide the business community with a unique opportunity to lead the way in implementing family friendly policies that support their employees and make economic sense for the business’ bottom line.