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- We sat down with business leaders driving the global corporate response to COVID-19 to learn more about their efforts, how they are navigating this uncharted territory, and what advice they have for others. Next up in our COVID-19 Business in Action interview series is Eduardo Martinez, President of The UPS Foundation.The economy and the labor market that powers it has undergone unprecedented transformation in recent months. Collaboration between the business and education communities is more important than ever. As labor markets adapt, communication between employers and educators—and the agility to adjust when needed—is critically important.Leaders across sectors are investing time and resources in forward-looking models to address our workforce challenges for the talent we need now and into the future. One key component of this is building stronger partnerships between employers and the CTE community—bridging the communication divide by providing each with an orientation of the other. This resource guide serves not only as an introduction to the TPM framework, but that more CTE systems and programs can begin leveraging and benefiting from this authentically employer-led movement.As businesses look to persevere through the economic downturn caused by COVID-19 and rebuild for the future, there is an even greater need to hold workforce education accountable for career growth and business impact.
