Amy Randall is a Creative and Marketing Executive with 20 years of industry experience in all aspects of the Marketing, Creative and Production disciplines. Most recently, Amy was the Vice President of NBCUniversal’s Creative Partnerships and Innovation department. As the team leader, Randall was responsible for the ideation, development and production of partnership marketing programs connecting advertisers to the NBCU brand, shows and talent across the Broadcast and Cable portfolio, with a focus on NBC Prime Time and Late Night.
At NBCU, Amy was instrumental in the creative process and execution of each project. She has executed approximately 250 projects over 7 years, with all major advertising categories, leveraging more than $1Billion in revenue. Past partnership campaigns include Mobile Excellence Award WinnerSprint/Heroes Slow Burn, 6 Promax Award winning projects including Gold for Honda/30 Rock and Honda/Green is Universal, the recent Kohl’s/The Voice Styling Sessions and Lexus IS Late Night Live Improv spots.
Before joining NBC in 2007, Amy was the Vice President of Marketing at National CineMedia where she ran the Sales Marketing team, developing trade campaigns, partnership projects and events to achieve the cinema exhibition media company’s advertising revenue goals and launch an IPO.
A Princeton graduate, Amy’s early career was in consumer marketing, with a focus on the sports industry. First at the NBA and later at the NFL, she oversaw the advertising and communication/media plans, as well as creative execution, for consumer facing on air and digital campaigns.