Mr. Lane Hart is a Senior Managing Consultant on IBM Services’ Distribution Sector Advanced Analytics team. Lane’s global experience in analytics and business transformation spans retail, consumer products, pharmaceuticals, life sciences, and industrials. Lane was a founding member of the startup team for IBM’s Twitter partnership. He’s focused on advanced analytics engagements which generate new revenue for clients by better understanding and marketing to their consumers. Lane is recognized for his global experience in advanced analytics, natural language processing, financial transformation, Digital Reinvention™, and analyzing weather’s impact on consumer behavior.
⦁ Led data science garage team in creation of predictive models enabling leading CPG to proactively manage brand lifecycle and manage SKU rationalization, resulting in identification of over $100M annual benefit.
⦁ Identified opportunities for personalized marketing, product line extension, and upstream demand signals for a major consumer brand, using IBM Watson Health, Cognitive, Customer Analytics, and Weather Company assets.
⦁ Developed trend detection and analysis model using large-scale social, internal, and external datasets, resulting in three-month early warning of developing micro-trends within analyzed market segments.
⦁ Analyzed customer-generated structured and unstructured data, marketing spend, and exogenous data, applied Watson Cognitive capabilities to build actionable microclusters and enable targeted marketing.
⦁ Developed social media analytics methodology to join first and third party datasets and derive segment-level insights while reducing spam and false-positives.
Strategy, Operations & Reinvention
⦁ Created Analytics Center of Excellence strategy, implementing an outcome-driven decision framework, consolidating disparate analytics endeavors, reducing time to market, and centralizing staff accountability.
⦁ Led Fixed Asset Accounting Department transformation during client’s transformation to operate as a real estate investment trust, leading the reclassification of $4.5B in assets.
⦁ Developed capacity planning model used by finance, site operations, real estate development, and sales, leading to increased leasable space, by identifying partially utilized assets.
⦁ Advised pharmaceutical company on integration of an acquired division, developed executive dashboards to track integration readiness, led data transfer strategy and execution for all acquired intellectual property.
⦁ Led enterprise-wide reporting rationalization strategy to reduce enterprise reports by 74%, representing $16M initial benefit, and enabling investment in enterprise data strategy and KPI enrichment initiatives.
⦁ Led North America Integration Team following IBM’s acquisition of The Weather Company, responsible for managing and growing $125M+ annual services.