Lisa Tanzer

Tanzer, Lisa
President, Life is Good

Life is Good is a $100 million lifestyle brand dedicated to spreading the power of optimism. Lisa’s history with Life is Good goes back to the early 1990s, when she became a founding member of the board of directors of the Life is Good Kids Foundation.  Lisa’s early career started in strategy consulting with PricewaterhouseCoopers.  After attending business school, Lisa pursued a career in marketing with Gillette, Hasbro and Staples.  She later switched her focus to start-ups in the e-commerce, entertainment and education sectors.  Lisa joined Life is Good as the Head of Marketing in 2015, and was honored to be promoted to President in 2016.   Lisa has always lived in the Boston area.  She attended Tufts University and Harvard Business School and currently lives in Needham.

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