Neil Gaught

Gaught, Neil
Founder, Neil Gaught & Associates; Author, CORE: How a Single Organizing Idea Can Change Business for Good

Neil Gaught is the Founder of Neil Gaught & Associates. Prior to this, and following a short spell in the British Army and an even shorter one in the French Foreign Legion, Neil founded his first business, a London-based design consultancy. Having successfully run the business for ten years he sold it to a marketing company before joining WPP's largest global brand consultancy, Enterprise IG. There Neil took a leading role on a variety of high profile branding projects for Merrill Lynch, DeBeers, Andersen, Scottish Power, BG Group and Standard Chartered Bank, among others.

After this, Neil moved to New Zealand and spent three years with the leading branding agency Neil re-established his independent consultancy status. Since then he has advised a wide variety of organizations, ranging from international NGOs and corporates to start-ups, faith based organizations and government institutions across the world.

In July 2017 Routledge published Neil’s book CORE: How a Single Organizing Idea Can Change Business for Good. The book and the keynote presentation he has created to support it is about how businesses can adopt a Single Organizing Idea and, more importantly, why they have to. Drawing on stories, case studies and his own experiences, and with reference to the UN’s Sustainable Development Goals, its no-nonsense approach sets aside the ideals to confront the realities of business reform. The book has received significant praise from leading thinkers in business and sustainability including John Elkington, Prof David Grayson, Mike Barry, Charles Leadbetter and Charles Handy.

Neil is married with three children and lives in the countryside near London.

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