Best Practices
December 16, 2010 Highlights the Need for a Skilled Workforce

Main Image, the world's top Web hosting provider and No. 1 domain name registrar, has created a household name for itself, thanks in part to its provocative Super Bowl commercials and innovative marketing campaigns.’s fast-paced success and groundbreaking growth has landed the company on Inc. 500's list of the nation’s fastest-growing, privately-held companies for the last seven consecutive years. But what really makes a success is its talented workforce.

The company describes its work environment as being casual yet professional, and it strives to serve its employees through a variety of benefits and services that allow employees flexibility in how and when they work. It is through retaining excellent talent that the company is able to offer top-notch products and exceptional customer service, to more than 8.6 million customers worldwide.
But despite its success, does face some critical challenges. Recently, President and COO Warren Adelman spoke at the Internet Summit in Raleigh, N.C. During his speech, Adelman spoke to one of the biggest concerns businesses face in today’s economy: recruiting a talented workforce. offers feature-rich products and services, while providing world-class 24/7/365 customer service and support without outsourcing its operations. This means the company needs access to the best and brightest workers available. “What keeps me up at night? The issue of talent. We cannot find enough engineers, coders and other skilled workers that help us feed our appetite,” Adelman said.

Adelman’s point emphasizes businesses’ need for a workforce trained to innovate, collaborate, and produce exceptional products. Excellent education in the fields of science, technology, engineering, and math (STEM) as well as in reading and writing are crucial. If students are not trained at an early age in STEM topic areas, they will not be prepared for the jobs demanded by businesses like Businesses structured around the digital economy are likely to grow exponentially over the next few decades, and it is up to us to train our students to take on future challenges.

Learn more about’s business model.