Grammy-nominated artist Carolyn Malachi (@Carolyn_Malachi) premiered her highly anticipated new "Free Your Mind" music video, directed by Sunchase Media, at the 2012 Citizens Awards. Each view of this socially-innovative video will directly fund a class hour of education for students in East Africa--made possible through a partnership with The School Fund (@TheSchoolFund) and the Carmelita Group (@CarmelitaGroup).
"Free Your Mind tells you that wherever you are in your life right now, your mind put you there," says Malachi. "Education gives us ACCESS to information. What we do with it is what makes all the difference.”
In addition to the video premiere Carolyn Malachi performed live at the Citizens Awards—accompanied by the Taratibu Youth Association, a nonprofit performing arts company based in Mt. Rainer, MD.
Carolyn Malachi independently released the albums Revenge of the Smart Chicks in 2008 and Revenge of the Smart Chicks II in 2009; she founded the Smart Chicks Network in the same year. From her 2010 release, the “Lions, Fires & Squares” EP, the single “Orion” earned a 2011 Grammy Nomination for Best Urban / Alternative Performance. Malachi used the song, “Textual” to create a safe-driving video PSA with FIAT and SIRIUS XM station HUR Voices. Microsoft selected her “Beautiful Dreamer” music video for placement on Windows Media Guide. The single is the first release from her upcoming full-length album, currently in production. In 2012, Carolyn Malachi received the PGCSIF Arts & Humanities Award, performed at BET's Leading Women Defined Summit, and was elected to the Recording Academy’s Washington, DC Chapter Board of Governors.
The "I AM" Campaign
Malachi, great-granddaughter of renowned jazz musician John Malachi, has always viewed music "as a way to make an impact." For each view of the “Free Your Mind” music video, an hour of class time will be provided to a student in East Africa through nonprofit partner, The School Fund. The campaign has a goal to fund 10,000 class hours a month during the six-month “I AM” campaign.
Founded in 2009 by a group of college students, The School Fund connects funders around the globe with students via their person-to-person online platform. Students and funders can communicate directly using students’ online journals making the process personal and meaningful to both the students and their funders. 100% of the money raised on www.theschoolfund.org goes straight to supporting students’ educations. "We're so excited about this partnership with Carolyn," effuses Matt Severson, Founder of The School Fund. "She has a very cool following; and because she has such a give-back approach, her fans will be excited about what we're doing for students."
Learn more about Carmelita Group.