Comcast NBCUniversal Demonstrates How Media and Technology Can Accelerate Impact

April 17, 2017

Takeaways

Comcast NBCUniversal shares how they're promoting tech for good to make a difference in communities nationwide.

As a company uniquely positioned to inform, empower, and inspire, Comcast NBCUniversal continues to make a difference in promoting tech for good, technology that promotes social impact, in communities around the country.

Accelerate Good Global

Comcast NBCUniversal was proud to stand with Fast Forward as the premiere partner for the first summit focused on tech nonprofits, Accelerate Good Global, from March 2nd to 3rd, in San Francisco. Like a typical tech startup, tech nonprofits build products using technology, but they build for impact instead of profit. Through Accelerate Good Global (AGG), Comcast NBCUniversal and Fast Forward were able to unite over 300 attendees from the social impact ecosystem to build community, challenge nonprofit norms, and cultivate new solutions to build a next-generation social sector.

In addition to hearing from leading tech nonprofit entrepreneurs, technology leaders, and philanthropists on stage, attendees also experienced Comcast NBCUniversal’s latest virtual reality demonstrations, contributed to the Digital Art Mural, and recorded videos of their own experiences using tech for good in the ChatBox.

Good Lab

On March 16th Comcast NBCUniversal partnered with GOOD Inc. to host a GOOD Lab on March 16th  in New York. The GOOD Lab is an invite-only network of over 150 leaders from the business world, foundations, nonprofits and creative fields. The New York GOOD Lab featured a panel of industry leaders who began their discussion with this question: What opportunities do media companies have to enhance their social impact?

Speakers included Dalila Wilson-Scott of Comcast NBCUniversal, Civic Hall’s Elizabeth StewartVince Stehle of Media Impact Funders, and GOOD’s Grace Kim. Together, they formed an expert panel representing media and impact experiences across a range of sectors. Anchored by Managing Director at Good Corps, Grant Garrison, the ensuing discussion explored the complexities, consistent challenges, and recent shifts encountered by media companies looking to connect with a values-driven generation.  

The night’s discussion revealed important lessons and truths that panel speakers have realized over the course of their varied careers:

  • Every brand wants to build a movement. Instead, we need to focus on building shifts in cultural understanding.
  • The construction of narratives and stories is key for social change, but is often underappreciated.
  • If you try to speak to everyone, you will speak to no one. Know your audience and reach them in an authentic way.
  • When people read, there is a spike in interest that occurs. Harness that interest and help turn it into action to have immediate impact.  

The panel discussion also gave tips for media companies to keep in mind when creating partnerships that straddle the dynamic media and impact space:

  • When developing new narratives, ask questions to make sure you aren't leaving groups behind.
  • If you’re asking people to take action, consider: Does your brand have an authentic relationship with them? Why should they take action because your brand asked them to?
  • Rather than trying to follow digital trends, determine the pain point you’re solving for and ensure your approach allows you to effectively impact that issue.
  • When thinking about future campaigns, ask: Have we done enough in past years to prevent today’s challenges? How did our absence of action contribute to our reality?
  • Always ask: Is your impact goal BIG enough?

Through these activations, Comcast NBCUniversal is helping create conversation and mobilize action to address some of the nation’s most critical issues.