Cross-Sector Leaders Join Forces to Launch National Opioid Ad Campaign

June 29, 2018

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Ad Council Opioid Campaign
© Screenshot taken from one of four video ads created as part of The Truth About Opioids campaign.

 

With more than 115 Americans dying from prescription opioid overdoses every day, The Truth Initiative, Ad Council, and the Office of National Drug Control Policy (ONDCP) have recently announced a collaboration to launch a public education campaign called The Truth About Opioids.

 

The campaign includes four national public awareness ads aimed at combatting opioid misuse among youth and young adults in the United States. In a joint effort to fight this epidemic, the private sector is also leveraging its resources and influence to support the campaign.

 

Media companies such as Amazon, Facebook, Google and YouTube, Comcast NBCUniversal, and Turner have donated media space to provide high impact exposure and customized content aimed at reaching Americans aged between 18 and 25. According to Truth, 2.5 million within this age range are said to have misused opioids.

 

Opioid abuse and addiction to illegal opioids poses a tremendous risk on human lives, the labor participation rate, businesses, and economic growth. To address this topic, the U.S. Chamber of Commerce and the U.S. Chamber of Commerce Foundation recently convened leaders from government, nonprofits, and industry to identify and pursue solutions to this national crisis at an event entitled Combating the Opioid Crisis: From Communities to the Capital.

 

At this event, leaders from the business community as well as state and federal government officials, including U.S. Surgeon General Jerome Adams, explored initiatives to help the nation rebound and rebuild from this crisis—including private sector involvement.

 

Dr. Adams encouraged the companies in the room to “use [their] power as conveners” to start conversations around improving the health of communities, which will consequently impact the company’s bottom line, as well as improve their community’s prosperity. “Healthier communities are economically more prosperous communities,” said Dr. Adams.

 

The U.S. Chamber of Commerce is committed to promoting cross-sector collaboration and shining light on the business community’s role in helping solve this issue:

 

“The business community has been affected by these trends and has a role to play in helping our communities rebuild,” said U.S. Chamber of Commerce President and CEO, Thomas J. Donohue. “It is clear that solving this challenge will require a comprehensive approach, with the help of local leaders in businesses.” 

 

For more information on how the business community is helping combat the opioid epidemic, click here.