Estée Lauder Companies Fights Breast Cancer through Research
The American Cancer Society estimates that more than 1.3 million people worldwide are diagnosed with breast cancer each year and the majority of people affected are women. The Estée Lauder Companies knows the importance of supporting and giving back to women, who are its primary customers and the majority of its employees, in a meaningful, significant way.
In 1992, Evelyn H. Lauder, senior corporate vice president of The Estée Lauder Companies co-created the Pink Ribbon with SELF magazine and began The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign. At that time, tens of thousands of women were dying from breast cancer. Mrs. Lauder recognized that if women were better informed about the importance of breast health and early detection, lives could be saved. The Pink Ribbon (pictured right, Human Pink Ribbon in Malaysia, 2009) has become the global symbol for breast health.
In 1993, Mrs. Lauder founded The Breast Cancer Research Foundation® (BCRF) an independent, not-for-profit 501(c)(3) organization dedicated to funding innovative clinical and translational research. The Foundation supports scientists at top universities and academic medical centers worldwide, conducting the most advanced and promising breast cancer research that will lead to prevention and a cure in our lifetime.
A minimum of 85 cents of $1 donated to the Foundation goes directly to breast cancer research and awareness programs around the world. BCRF has received Charity Navigator’s highest rating, four stars, thus outperforming over 99% of the evaluated charities for the past eight years. To date, BCRF has raised nearly $260 million and funds 173 researchers around the world. The Estée Lauder Companies is the largest corporate sponsor of BCRF and, together with its retail partners, has raised over $40 million for BCRF.
The BCA Campaign, present in over 70 countries, strives to raise awareness through various methods: the distribution of Pink Ribbons and informational brochures on breast health; the Global Landmark Illumination Initiative (pictured left, Turkey, 2009); the appointment of World Pink Ribbon Ambassadors, and the involvement of ELC’s brands by creating and selling Pink Ribbon products during the month of October in support of individual brand contributions to BCRF.
Since breast cancer is now being detected earlier, treatment is starting sooner and the survival rate is steadily increasing. Thanks in part to the BCA Campaign’s untiring efforts, women around the world are realizing that knowledge is power and are taking control of their breast health. The Campaign’s mission is to reach every possible person with the lifesaving message that if breast cancer is detected early it is 98% curable.