Etsy & American Express OPEN Supports the Shop Small Movement
Etsy owners take on a plethora of different roles—from tending their online shop, to funky merchandise development, to lengthy budgeting sessions. However, on November 29, a.k.a. 2014 Small Business Saturday, Etsy’s merchandisers will get a chance to team up with other local business owners in the area to set up shop on the ground.
Sponsored by American Express OPEN, Small Business Saturday is a day dedicated to celebrating the small businesses that create jobs, boost the economy, and empower neighborhoods around the country. Both Etsy and American Express OPEN share a mission of supporting the growth and continued success of independent businesses because when small businesses succeed, their communities benefit.
This year, the two companies are teaming up to encourage trunk shows, as an opportunity for online sellers to put their products in front of customers in a traditional retail setting. For boutique owners, the trunk show is a chance to increase foot traffic into their store by providing diverse product all while supporting a local artisan in their community.
Even better, one of the participating local stores is Salt & Sundry—one of my personal favorites, as a go-to source for gorgeous tableware, home furnishing and gifts. Salt & Sundry also hosts special events and demonstrations with local chefs, bartenders and food experts in the store, designed to showcase DC’s most talented experts in the food industry.
Amanda McClements, owner of Salt & Sundry, explained the benefits of shopping locally.
“Shopping small means nurturing the businesses that make communities unique and diverse. It also means supporting your neighbors and keeping money in the community.”
In 2010, American Express founded Small Business Saturday to help businesses with their most pressing need — getting more customers. The day encourages people to shop at small businesses on the Saturday after Thanksgiving. The single day has grown into a powerful movement, and more people are taking part than ever before.