The U.S. Chamber of Commerce Foundation Corporate Citizenship Center, in partnership with the National Journal Communications Council, will host a communications roundtable and workshop for corporate citizenship stakeholders. This session focuses on innovative storytelling strategies and tactics to help citizenship efforts reach a broader audience. It also showcases businesses that successfully align their brand and citizenship work to create the greatest impact in communities.
Participants in this workshop will develop a better understanding of what makes a compelling story, as well as the tools to uncover narratives in their own organizations. They’ll gain confidence in selecting the appropriate media and formats in which to tell their stories and in adapting the story content across social media to garner increased engagement.
Finding the human hook in your organization’s story
Elements of a compelling narrative
Techniques for collecting stories, both inside and outside the organization
Experimenting with story structure
Matching content to media
Making stories social
Interplay of internal and external communications
Digital communications trends
This session is part of the pre-conference programming for the Foundation's 2015 Corporate Citizenship Conference. This event is free to attend for those attending the conference as well as those who are not attending.