Corporate Citizenship

The U.S. Chamber of Commerce Foundation publishes content on corporate citizenship and related issues. Find and access current and archived items in our database. 

The Impact of Disasters on Brand Sentiment

As the rate and impact of disasters grows, so has the response of the private sector to recover, rebuild, and make resilient. However, companies can struggle to communicate those efforts. New research by IBM and the U.S. Chamber of Commerce Foundation (USCCF) highlights the impact of disaster response communications on a brand's reputation and sentiment.