Emi Luk

Emi Luk

• Executive Director, Strategic Communications and Marketing, Hiring Our Heroes

Emi Luk is the executive director of strategic communications and marketing for Hiring Our Heroes, an initiative of the U.S. Chamber of Commerce Foundation. She oversees branding and positioning, driving impactful narratives for critical programs serving transitioning military members, veterans, military spouses, and military children. 

Emi is an experienced leader in brand storytelling and emerging media. She navigates the shifting tides of the media landscape to capitalize on audience behavior and authentically insert brands into cultural conversations. 

Prior to HOH, Emi worked for nearly a decade at globally recognized advertising agency Saatchi & Saatchi on award-winning campaigns for Toyota. She integrated earned and owned media into traditional campaigns for greater amplification, oversaw owned social and influencer marketing teams, and managed key partnerships. Emi also worked for ad agencies in Dallas, Texas and Shreveport, Louisiana on brands like Sabre Airlines Solutions and Whataburger. She began her career as a local TV news anchor and reporter.

Emi holds a Bachelor of Journalism and an MBA from the University of Texas at Austin. She is married to a U.S. Army Special Forces veteran, has two young daughters, and enjoys making memories with her family.